C068 — Internet Marketing Fundamentals

Module One: Getting Started
• Housekeeping Items
• The Parking Lot
• Workshop Objectives
• Pre-Assignment
• Action Plans and Evaluations

Module Two: SWOT Analysis in Marketing
• Strength
• Weaknesses
• Opportunities
• Threats
• Case Study
• Module Two: Review Questions

Module Three: Marketing Research
• Consume All Media
• Finding the Right Price
• Product Development and Improvement
• Identify Your Target Audience
• Case Study
• Module Three: Review Questions

Module Four: Real Time Marketing
• Dynamic Content
• Engagement Builds Followers
• Constant Readiness and Monitoring
• The Time the Place and the Media
• Case Study
• Module Four: Review Questions

Module Five: Brand Management
• Every Interaction Counts
• Consistent Through all Media
• Unique Qualities
• Needs to be Actively Managed
• Case Study
• Module Five: Review Questions

Module Six: Social Media (I)
• You are Building a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Case Study
• Module Six: Review Questions

Module Seven: SEO Basics
• Relevant and Original Content
• Keywords
• Value Proposition
• Linking
• Case Study
• Module Seven: Review Questions

Module Eight: Social Media (II)
• Content is King
• Blog and Interact
• Webinars
• Constant Monitoring
• Case Study
• Module Eight: Review Questions

Module Nine: Website Characteristics
• SEO Optimization
• Landing Page
• Analytics
• Mobile and Tablet Friendly
• Case Study
• Module Nine: Review Questions

Module Ten: Capturing Leads
• Lead Management and Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Case Study
• Module Ten: Review Questions

Module Eleven: Campaign Characteristics
• Tailored for Your Audience
• Use Powerful Words
• The 4 W’s of a Campaign
• Monitor and Tweak
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up
• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations