C096 — Personal Branding

Module One: Getting Started
• Housekeeping items
• Pre-Assignment Review
• Parking Lot
• Workshop Objectives
• Action Plans

Module Two: Defining Yourself (I)
• If You Don’t, They Will
• Brand Mantra
• Be Real
• SWOT Analysis
• Case Study
• Module Two: Review Questions

Module Three: Defining Yourself (II)
• Pillars
• Passions
• Define Your Strengths
• The Three C’s
• Case Study
• Module Three: Review Questions

Module Four: Controlling and Developing Your Image
• Clear and Defined
• Consistent Image
• It Takes a Commitment
• Live It Every Day
• Case Study
• Module Four: Review Questions

Module Five: Personal and Professional Influences
• Corporate and Personal Integration
• They Will Influence Each Other
• Be a Professional
• Build Rapport
• Module Five: Review Questions

Module Six: Sharpening Your Brand
• Blogging
• Authenticity is Key (always be authentic)
• Transparency
• Networking
• Case Study
• Module Six: Review Questions
Module Seven: Appearance Matters
• First Impressions
• Rise Out of the Crowd
• True Reflection
• Dress for Success
• Case Study
• Module Seven: Review Questions

Module Eight: Social Media (I)
• Needs Constant Monitoring
• Security
• Have an Objective
• Promote
• Case Study
• Module Eight: Review Questions

Module Nine: Social Media (II)
• It’s a Tool
• Content is King
• Have a Gimmick
• Don’t Ignore Any Mentions
• Case Study
• Module Nine: Review Questions

Module Ten: Brand Management during a Crisis
• Caught In a Bad Spot?
• Never Burn a Bridge
• Information
• Monitor and Respond
• Case Study
• Module Ten: Review Questions

Module Eleven: Branding Personality Traits
• Identify Your Unique Values
• Be Bold
• Think Outside the Box
• Fail. Learn. Repeat
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up
• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations