C031 — Creating a Great Webinar

Module One: Getting Started
• Housekeeping Items
• The Parking Lot
• Workshop Objectives
• Action Plans and Evaluations
Module Two: What Can a Webinar Do?
• Marketing to Prospective Customers
• Training or Teaching
• Demonstrations and Presentations
• Information Sharing
• Case Study
• Module Two: Review Questions
Module Three: Successful Webinar Criteria
• Passion and Enthusiasm
• Value
• Knowing Your Target Audience
• Grab and Keep Attention
• Case Study
• Module Three: Review Questions

Module Four: Find the Right Format
• Tailor It To Your Audience
• Pre-Recorded
• The Live Webinar
• Two Person Team
• Case Study
• Module Four: Review Questions
Module Five: Marketing and Social Media
• Blog Posts and White Papers
• Email Marketing
• Offer an Exclusive Deal
• Hashtags
• Case Study
• Module Five: Review Questions
Module Six: Drive up Registration
• Avoiding SPAM Filter
• A Great Title
• Solicit Questions
• The Registration Page
• Case Study
• Module Six: Review Questions
Module Seven: Leading up to Your Webinar
• Reminder Emails
• Practice and Rehearse
• Test Your Technology
• Insert Solicited Questions
• Case Study
• Module Seven: Review Questions
Module Eight: Presentation Tips
• Show, Don’t Tell
• Sharing Your Desktop
• Strong Visuals
• Script It
• Case Study
• Module Eight: Review Questions

Module Nine: Interacting With Your Audience
• Polling and Surveys
• Answer Solicited Questions
• Activities
• Q&A Session
• Case Study
• Module Nine: Review Questions
Module Ten: Mistakes to Avoid
• Technical Issues
• Ignoring Your Audience
• Audience Not Participating?
• Timing
• Case Study
• Module Ten: Review Questions
Module Eleven: Post Event
• Contact No Shows
• Follow Up Email
• Call To Action
• Make it Easy to Share
• Case Study
• Module Eleven: Review Questions
Module Twelve: Wrapping Up
• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations