C081 — Media and Public Relations

Module One: Getting Started
• Icebreaker
• Housekeeping Items
• The Parking Lot
• Workshop Objectives

Module Two: Networking for Success (I)
• Overview
• Creating an Effective Introduction
• Making a Great First Impression

Module Three: Networking For Success (II)
• Overview
• Minimizing Nervousness
• Using Business Cards Effectively
• Remembering Names

Module Four: The Meet and Greet
• Overview
• The Three-Step Process
• The Four Levels of Conversation
• Case Study (I)
• Case Study (II)

Module Five: Dressing for Success
• Overview
• The Meaning of Colors
• Interpreting Common Dress Codes
• Deciding What to Wear

Module Six: Writing
• Overview
• Business Letters
• Writing Proposals
• Reports
• Executive Summaries

Module Seven: Setting Goals
• Overview
• Understanding Goals
• SMART Goals
• Helping Others with Goal Setting

Module Eight: Media Relations
• Overview
• Television
• Print
• Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning
• Overview
• Gauging the Impending Crisis Level
• Providing Feedback and Insights
• How Information will be Distributed
• Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit)
• Overview
• Blogs
• Wikis
• Podcasts
• Social Bookmarks
• RSS Feeds

Module Eleven: Employee Communications
• Overview
• Verbal Communication
• Non-Verbal Communication Skills
• Email Etiquette
• Negotiation Skills
• Making an Impact

Module Twelve: Wrapping Up
• Overview
• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations